Lagoon Day--A Missed Opportunity?

MELBOURNE—Nov. 20, 2012--The name itself resounds with potential! The lagoon, which extends 156 miles, is home to the bottleneck dolphin and thousands of species of flora and fauna. Considered the most diverse estuary in North America, its health is critical to the water quality and the economy of many communities. I only learned of Lagoon Day from small signs I saw when biking. Online information included a listing in a community calendar and a press release from the St. Johns River Water Management District. Were these the only ways to promote the event?

When I went Saturday at noon, the non-profit workers and booths outnumbered the public. Most text-dense documentation focused on detailed information about the geographical features (such as Canaveral National Seashore), water pollution or flora and fauna. Even the talks were pretty specialized—algal blooms and sea grass, funding agencies, stormwater impact on the lagoon. An inflatable castle, face painting, a turtle hurdle game and some coloring books targeted the younger kids. Making an oyster mat or planted mangrove seedling (propagule) might have appealed to the older kids.

Non-profits have inadequate financial resources. They need to create specialized messages that address the local audience. They need to be able to provide hands-on activities that engage young, receptive audiences. Would it have been possible to bring in a boat? Show water testing? Have a large-scale model of runoff from lawns into the water? Show the impact of chemicals on wildlife? A Lagoon Day needs to be as almost as much fun (and more educational) as a trip to see Santa at the mall or a Halloween street party. Maybe we can work together for a Lagoon Day, 2013. . . .